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當前位置: 首頁 > 售后 > 藝源智庫
【企業微信SCRM】企業微信快速獲取客戶之社群裂變方案
時間:2022-04-12 18:36:22
文章發布:小妖
原創作者:未知
來源:互聯網

隨著公域流量中獲客成本的持續升高,高付費引流已經不再是企業的首選。

而裂變獲客恰好具有低成本、傳播快、效果好的特性,因此也成為了許多企業引流獲客的第一選擇。

同理,在社群運營中,裂變也是十分重要的一環,是企業實現用戶增長的關鍵點。

如果能夠做好社群裂變,可以幫助企業快速裂變社群,進而實現用更低的成本獲取更多的用戶。

一、什么是社群裂變

社群裂變的核心是通過獎勵機制促使群內成員完成宣傳轉發任務,吸引種子用戶參與助力,從而實現社群人數的增長,并循環這一過程的一種高效用戶增長模式。

做社群裂變活動時,一般的流程是:

1、設定好獎勵機制以及獲取條件,發送鏈接(海報)邀請群內用戶參與;

2、群內用戶生成屬于自己的鏈接(海報);

3、用戶將自己生成的鏈接(海報)分享給好友或者分享到朋友圈;

4、用戶好友看見后,助力掃碼并加入群聊;

5、用戶獲取獎勵。

并且用戶邀請的好友進群后,同樣能夠參與這場裂變活動,生成屬于自己的二維碼并邀請自己的好友進群。

以此形成一個“老帶新”、“新再帶新”的循環裂變增長模式。

二、 社群裂變的核心思路

確立社群裂變方案時,需要思考以下三點,也就是我們創辦社群裂變活動的核心思路:

1、獎勵機制(誘餌)

獎勵機制是社群裂變的一個大前提。

也就是舉辦裂變活動時,你設置的誘餌能不能吸引客戶參與?能不能讓客戶愿意分享給自己的好友?

對此,我們在確定裂變的獎勵機制時,需要從下面四點來考慮:

(1)用戶真實想要

(2)與企業業務相關

(3)成本可控

(4)獎品真實

企業可以根據自身實際情況來設置。例如美妝公司,可以將獎勵設置為某系列口紅的全色試驗裝,既針對了自己的消費群體,又與企業業務相關,獎品真實。

2、流量的二次擴大

社群裂變是循環式的,想要實現良性循環,讓流量不斷二次擴大,那些進群的新客戶是關鍵所在。

因此,我們同樣需要給新客戶最好的群聊體驗,從而讓他們也愿意參與到裂變活動中來,實現“新再帶新”的循環裂變增長模式。

那么如何才能給新客戶最好的服務與體驗呢?

歡迎語,就是給新用戶的第一印象,自然要格外重視!

這里可以借助微盛·企微管家的入群歡迎語功能,在新客戶進群的第一時間就給客戶發送歡迎消息。

并且設置歡迎語時支持多種類型格式,能夠滿足不同客戶的入群場景需求,讓客戶感受到企業的重視與服務。            

3、完整的裂變鏈路

社群裂變的基本流程步驟,我們在上文中已經提過了。

當企業創建裂變活動后,需要確保鏈路的每一步都能夠準確實施,以免出現什么問題會影響客戶的參與感。

假如每一步都靠員工來進行與統計,不僅工作量大,還容易出現失誤。因此,企業可以借助一些裂變工具,來確保社群裂變全鏈路的進行。

三、 高效社群裂變工具

做社群裂變時,工具和方法一樣重要。用對了工具,能讓裂變的效率、效果都大幅提升。

對此,曲率企微SCRM推出了群裂變功能。企業可以自定義設置裂變活動規則,包括活動目標人數、領獎方式、自動通過好友等,幫助企業高效裂變社群!

同時使用群裂變功能時,整個裂變流程也是一氣呵成的:

1、管理員創建群裂變活動

2、通過群發的方式將活動鏈接發送給企業客戶

3、A客戶點擊鏈接進入活動群聊

4、A客戶分享專屬海報給好友B

5、B進入群聊為A客戶助力,A客戶獲取獎勵       

并且活動期間,企業還可以查看裂變活動數據,有助于企業對整個活動的效果進行復盤與總結,并為下一次裂變活動積累經驗。

曲率企微SCRM,助力用好企業微信做增長。了解更多企業微信行業解決方案!

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